One of my favorite hat shops in the world is Baron California Hats which has been providing hats for Television, Motion Pictures, and the guys like us for 75 years.

Most of the John Wayne movies used hats from Barons and the list is impressive, epics such as "How the West Was Won", "The Sting",, "The Man from Snowy River", "1941", "Crocodile Dundee", "Indian Jones and the Temple of Doom", the list goes on for every

I like hats and the secret of Baron's success is that Mark Mejia made not only as routine the best hats in the world, he kept the rights to hats made famous in the movies and then sold those hats to all us. Whenever I am in Los Angeles, it a point to order a new hat from Baron based on Van Helsing or the Great Gatsby.

Every endeavor I get involved with I like to give it the same degree of perfection that's found whenever one goes to Baron. We live in a time, where no one really takes the time to understand what they are selling, only who is being worked for at the time.

Brands are created by customers identifying with the company when they hear of a particlar product or service. Today that's done by Web Sites and getting the products in the hands
of customers.